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American Express Canada kicks-off Kensington Village program in support of the Salvation Army Agapé Hospice

    CALGARY, July 19 /CNW/ - American Express Canada is proud to join
participating merchants in the Kensington Village area to support the Agapé
Hospice. When American Express Cardmembers use their cards at participating
Kensington Village locations between July 22 and August 31, 2007, American
Express will donate 10 per cent of the total purchase charged to the Card to
the Agapé Hospice, up to a maximum donation of $75,000. The program kicks-off
at the Kensington Sun and Salsa Festival, on July 22, sponsored by American
Express.
    "Being an active member of the community is important to American
Express," said Tracey Szczur, Director, Establishment Services Marketing,
American Express Canada. "We are thrilled to offer this exciting program in
Kensington Village and help bring business to local merchants while supporting
a worthy cause."
    This campaign provides American Express Cardmembers with an excellent
opportunity to give back to the local community. Monies raised through the
Kensington Village program will provide much needed support to enable Agapé
Hospice to continue to offer quality care for the terminally ill residents it
serves.
    "The proceeds of this program will enable Agapé to better respond to the
critical need for services created by the demands of our ever-growing
community," said Captain Penny Lang, Agapé Hospice Executive Director. "We are
most grateful for the support of the American Express Cardmembers and
Merchants".
    Kensington Village is one of the prime shopping areas in Calgary, and
over 50 American Express merchants will be participating in this initiative.
For a full list of participating merchants and for more information visit:
www.visitkensington.com/americanexpress.

    About American Express:

    American Express in Canada operates as Amex Canada Inc. and Amex Bank of
Canada. Both are wholly owned subsidiaries of the New York based American
Express Travel Related Services Company, Inc., the largest operating unit of
the American Express Company. Amex Canada Inc. operates the Business Travel,
Travel Services Network and Travellers Cheques divisions in Canada. Amex Bank
of Canada is the issuer of American Express Cards in Canada. American Express
opened its first offices in Toronto and Hamilton in 1853 and now employs more
than 3,700 Canadians coast-to-coast.

    About Agapé Hospice:

    The Salvation Army Agapé Hospice is a 20 bed hospice and palliative care
facility nestled in a serene, park-like setting in the heart of Kensington.
Since opening in 1992, Agapé Hospice has provided a comforting, home like
environment where caregivers have given individualized physical, social,
emotional and spiritual care to enable some 3200 residents to fully live out
their remaining days in peace and with dignity.
    Agapé is a respected leader within the community, and nationally, in the
provision of quality palliative care and bereavement services as well as in
offering ongoing education and the development of an innovative wellness
program for caregivers that will become a model for other facilities.




For further information:
For further information: Jennifer Brown, Public Affairs &
Communications, American Express Canada, (905) 474-8461,
jennifer.m.brown@aexp.com; Colleen Clancy, Business Development &
Communications Manager, Salvation Army Agapé Hospice, (403) 282-6588 ext 243,
colleen.clancy@agapehospice.ca


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