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Domestic and International Airfare Increased in 2008 as Hotel Rates Decreased; Sliding Economic Conditions Definitively Shift Business Travel to a Buyers' Market in 2009
- Purchase of Economy Class Air Seats Surged in First Quarter 2009 as Companies Implement Tighter Travel Policies and Cost Savings Strategies - - 2010 Hotel Negotiation Promises New Opportunities for Buyers as Rates Drop 12 per cent in Q1 2009 -MARKHAM, ON, April 30 /CNW/ - American Express Business Travel today released data and analysis of its North American-based domestic and international air, hotel, and car rental prices paid for the full 2008 year and first quarter of 2009, as economic conditions heavily impacted a change in average prices paid for business travel. Data from the company's Business Travel Monitor (BTM), the industry's pricing benchmark, revealed that international and domestic airfare prices ended 2008 up year-over-year and hotel rates down slightly. Looking at Q1 2009 data, signs point to the effect of a weakening economy, belt tightening by corporations, and falling consumer demand noticeably impacting travel rates across the board.- Average domestic and international airfares paid increased 7 per cent and 6 per cent respectively in 2008 as a whole, but began to slide in Q4 2008, continuing into Q1 2009. - Q1 2009 domestic average airfares paid are down 9 per cent compared to the first quarter last year. - Q1 2009 international average airfares paid are down 12 per cent versus Q1 2008. - Average international and domestic booked hotel rates both showed year-over-year decreases of 12 per cent in the first quarter 2009. - International business class air travel fell from an average of 50 per cent of all bookings in 2008 to 39 per cent in Q1 2009. - Economy class international air travel surged 13 percentage points to 56 per cent of all travel in Q1 09 versus a steady 43 per cent throughout 2008."While upward pricing pressures challenged companies to control travel and related costs throughout 2008, a buyers' market started emerging at the end of the year, and is in full force today," said Lyell Farquharson, Vice President and General Manager, Business Travel Canada, American Express. "Close tracking of travel prices is paramount as companies focus on optimizing their travel activities and savings as they navigate this unprecedented time of price cutting and corporate contract renegotiations."Average International Airfares Paid Increased Six Per cent Year-Over-Year ------------------------------------------------------------------------- in 2008: -------- 2003 - $1,469 2004 - $1,514 2005 - $1,614 2006 - $1,707 2007 - $1,836 2008 - $1,955 Quarterly 2008 and Q1 2009 International Average Airfares Paid: Q1 2008 - $1911 Q2 2008 - $1980 Q3 2008 - $2010 Q4 2008 - $1918 Q1 2009 - $1680 Average Domestic Airfares Paid Surged in 2008 but Recession Took Hold --------------------------------------------------------------------- Late in the Year ---------------- In line with international trends, domestic airfares also surged in 2008 as a result of fuel volatility. Base fares began to level off as airlines chose to charge separately for in-flight meals, choice seating, and other services to off set intolerance to base fare increases. Airfares then fell victim to a drop off in demand as economic conditions further deteriorated toward the end of the year. Similar to international fares, a fall in price was seen in Q4, but the most dramatic drops were in the first months of this year. Annual Average Domestic Airfares Paid Increased 7 Per cent Year-Over-Year in 2008: 2003 - $243 2004 - $225 2005 - $216 2006 - $231 2007 - $230 2008 - $246 Domestic Average Airfares Paid: Q1 2008 - $233 Q2 2008 - $260 Q3 2008 - $253 Q4 2008 - $237 Q1 2009 - $213 Average International and Domestic Booked Hotel Rates Decreased Year- --------------------------------------------------------------------- Over-Year --------- New hotels expanding globally increased supply and drove international average booked rates in 2008 down by five per cent. Slowing demand for domestic hotel bookings and increased availability pushed prices down nearly three per cent in North America last year. So far this year, average room rates are down 12 per cent for both categories from the first quarter of 2008. Of note, the highest price decreases in North American hotels fell within the budget and deluxe categories as both tiers reduced prices to attract travellers looking for cost-conscious alternatives. International Average Booked Rates Paid Decreased Five Per cent Year- Over-Year: 2003 - $195 2004 - $197 2005 - $212 2006 - $230 2007 - $266 2008 - $252 Q1 '09 - $228 Average Domestic Booked Rates Paid Decreased Three Per cent Year-Over- ---------------------------------------------------------------------- Year: ----- 2003 - $127 2004 - $132 2005 - $137 2006 - $141 2007 - $157 2008 - $153 ------------------------------------------------------------------------- Average Domestic Booked Hotel Rate by Price Tier Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 ------------------------------------------------------------------------- Deluxe $231 $246 $240 $253 $216 ------------------------------------------------------------------------- Upscale $202 $208 $204 $208 $178 ------------------------------------------------------------------------- Mid-Price $192 $205 $203 $209 $166 ------------------------------------------------------------------------- Economy $175 $182 $189 $184 $149 ------------------------------------------------------------------------- Budget $169 $185 $186 $174 $138 ------------------------------------------------------------------------- Overall $203 $215 $212 $218 $180 ------------------------------------------------------------------------- "The economic environment is fueling proactive off-season communication between travel buyers and suppliers as they work together to secure the best rates and ensure credit for volume. Those willing to be pragmatic and proactive on both sides of the table can reap the rewards. For the first time, we are seeing buyers renegotiate greater reduced rates for a longer period of time, in some cases two years. Hoteliers are taking advantage of these rates by reaching out to potential new clients to compete for business," said Mr. Farquharson. Car Rental Rates Post Modest Increase in 2008 but Ease in Early 2009 --------------------------------------------------------------------In 2008, the overall cost of car rental increased slightly as demand increased and buyers saw the impact of fuel costs over the course of the year. Taxes and local fees on car rental transactions also continued their steady increase. However, slightly weaker demand in the first quarter of the year has stabilized costs so far this year. There was also increased interest in intermediate and hybrid cars versus larger cars for overall cost control and fuel savings. This reflects adherence to new policies surrounding ground transportation and eco policies. Advisory Services is predicting the overall daily cost of car rental will remain flat for 2009.Average daily cost of car rental: 2003 - $65 2004 - $65 2005 - $66 2006 - $69 2007 - $72 2008 - $74 Q1 '09 - $73About the American Express Business Travel Monitor, North America The American Express Business Travel Monitor is a key deliverable of American Express Business Travel Global Advisory Services' Research practice. It benchmarks the average prices for air, hotel, and car rental service by major cities and classes of service through aggregate analysis of American Express' extensive global database of purchase information. The BTM includes both average published and purchased air fares captured across hundreds of domestic and international routes, including unrestricted first class, business, economy, and discounted, restricted economy air fares. The methodology for the average air fare paid is the one-way price paid by all travellers booked through American Express Business Travel, including taxes and fees, for all routes. Average booked hotel rates, both international and domestic, represent the total spending of all American Express Business Travel clients, excluding taxes, divided by the total number of room nights confirmed. The full BTM includes hotel averages by major city neighborhoods and category of hotel by price range. The average daily cost for car rentals is drawn from American Express® Corporate Card data and includes all charges incurred, including mileage, gas, tax and insurance, divided by the average length of rental. Data for the distribution of rental class categories is drawn from all rentals booked by the entire American Express Business Travel customer base. All monetary figures are published in US dollars. About American Express Business Travel American Express Business Travel (www.americanexpress.ca/businesstravel), a division of American Express Company, is committed to helping its clients maximize the greatest return on their travel investment through program optimization support, world-class customer service, and greater spending control. With clients ranging from small businesses to multinational corporations, American Express Business Travel provides a combination of industry-leading technology, travel management consulting, strategic sourcing and supplier negotiation support, alongside global customer service available online and offline. American Express operates one of the world's largest travel agency networks with locations in over 140 countries worldwide. The Company processed $25.4 billion in global travel sales in 2008. American Express Company (www.americanexpress.ca) is a leading global payments, network and travel company founded in 1850.
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For further information: or for a more fulsome report, please contact: Jolene Price, American Express Canada, (905) 474-8746, jolene.price@aexp.com