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American Express to Roll Out the Red Carpet for Exclusive Gala Screening of The Twilight Saga: New Moon

Torontonians Can Realize the Potential of Gaining Preview Access to the Twilight phenomenon, with Cast Members and Soundtrack Artists Band of Skulls, Courtesy of American Express

TORONTO, Nov. 11 /CNW/ - American Express today revealed details around how the public can gain early access to its exclusive gala screening of one of the most anticipated movies of the year, The Twilight Saga: New Moon.

The red carpet event will feature guest appearances by cast members, an exclusive gala screening of the movie, a cast member Q & A, and a live performance by The Twilight Saga: New Moon soundtrack artist Band of Skulls. This special preview event takes place on November 19th, before the movie opens to the public on November 20th. The entire event will take place at downtown Toronto's Historic Winter Garden Theatre.

Between today and Wednesday, November 18th, American Express will give away tickets to this exclusive event in a variety of ways:

-   American Express-branded street teams will make surprise appearances
        in the downtown core to give away tickets. In order to receive a pair
        of tickets, people must find and approach the team members with the
        correct phrase, found only on
        http://www.americanexpress.ca/potential/newmoon.
    -   Several Toronto-based radio stations and blogs will make tickets
        available over the next week.

"We are opening up access to The Twilight Saga: New Moon to give everyone the opportunity to experience what it's like to be an American Express Cardmember," said David Barnes, VP Communications at American Express Canada.

"Our new advertising campaign, 'Realize The Potential', encourages people to follow their passions, and we know without a doubt that millions of fans are certainly passionate about the Twilight franchise," he added. "With the current buzz around the movie, we anticipate that it's going to be an exciting night."

The evening's red carpet gala will begin at 6:00 p.m. with the screening beginning at 7:00 p.m. While all ages are welcome to attend, everyone under the age of majority in Ontario (18) must be accompanied by an adult.

The Twilight Saga: New Moon opens in theatres on November 20th.

About American Express in Canada

American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express Cards in Canada. Amex Canada Inc. operates the Corporate Travel, Travel Services Network and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast.

About E1 Entertainment

E1 Entertainment (AIM: ETO) is a leading independent entertainment content owner that acquires film, television and music rights and exploits these rights in all media in more than 190 countries. The company currently operates in Canada, the U.S., the UK, Holland and Belgium through its four primary businesses units: E1 Television, E1 Films, E1 Music and E1 Distribution. These businesses collectively represent E1's extensive expertise in film distribution, television and music production/distribution, Kids content, licensing and distribution. E1's content library includes more than 3,700 feature films, 2,700 hours of original television programming and 15,000 music tracks.

For further information: on this event please contact: Killeen Kelly, For American Express, Phone: (416) 644-2273, Email: kkelly@breespr.com; Jolene Price, American Express, Phone: (905) 474-8746, E-mail: jolene.price@aexp.com; For more information on the film please contact: Charlene Coy, E1 Entertainment Canada, Phone: (416) 646-4980, E-mail: Ccoy@e1ent.com

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