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Cardmembers go to the Front Of The Line to Experience the Twilight Phenomenon Courtesy of American Express and E1 Entertainment
TORONTO, June 24 /CNW/ - American Express today announced that Cardmembers will be at the Front Of The Line on June 28th to attend the gala Canadian premiere of one of the most anticipated movies of the year, The Twilight Saga: Eclipse.
On June 23rd at 10 a.m., American Express gave tickets away to Cardmembers for this exclusive event via ticketmaster.ca/amextwilight. The tickets sold out in one minute.
The red carpet premiere will feature guest appearances by cast members Bronson Pelletier*, the Canadian actor who plays Jared of the Wolf Pack, and Kiowa Gordon*, who plays Wolf Pack member Embry Call in the film, a gala screening of the movie, and an after party. This special preview event takes place on June 28th, before the movie opens to the public on June 30th, and will be limited to 200 Cardmembers plus a guest on a first come, first served basis. The entire event will take place at downtown Toronto's Historic Winter Garden Theatre.
"While our Cardmembers are accustomed to going to the Front Of The Line for a wide variety of events, we anticipate a great excitement around this particular screening," said David Barnes, VP Communications at American Express Canada. "The Twilight Saga is a worldwide phenomenon, and we are pleased to provide our Cardmembers with exclusive early access to the latest installment."
This gala screening marks the fourth in an ongoing partnership between American Express Canada and E1 Entertainment Canada. Last fall, American Express hosted an exclusive gala screening of E1's The Twilight Saga: New Moon, as well as The Imaginarium of Doctor Parnassus, and earlier this spring hosted Letters to Juliet.
The evening's red carpet gala of The Twilight Saga: Eclipse will begin at 6:00 p.m. with the screening beginning at 7:00 p.m.
The Twilight Saga: Eclipse opens in theatres and IMAX on June 30th.
*Specific cast members and their attendance at the premiere is subject to change
About American Express in Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express Cards in Canada. Amex Canada Inc. operates the Corporate Travel, Travel Services Network and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast.
About E1 Entertainment
E1 Entertainment (AIM: ETO) is a leading international company that specializes in the acquisition, production and distribution of entertainment content. The company's comprehensive network extends around the globe including Canada, the U.S., the UK, Ireland, Benelux, France, Australia, and New Zealand. Through established Entertainment and Distribution divisions, the company provides extensive expertise in film distribution, television and music production, kids programming and merchandising and licensing. Its current rights library is exploited across all media formats and includes more than 20,000 film and television titles, 2,400 hours of television programming and 45,000 music tracks.