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One-of-a-Kind Performance Marks First-Ever International "American Express Unstaged" Live VEVO Event on YouTube
Directed by Anton Corbijn and Live-Streamed Globally on October 26th
TORONTO, Oct. 21, 2011 /CNW/ - American Express, in partnership with VEVO and YouTube, announced today that Grammy® award-winning rock band, and international sensation Coldplay will be the latest performer in its popular livestream music series, "American Express Unstaged." The performance will be livestreamed globally from one of Spain's most famous arenas, Plaza de Toros de Las Ventas in Madrid, at 4:00PM ET / 1:00PM PT on Wednesday, October 26 at www.youtube.com/coldplayVEVO and will be available on mobile devices via VEVO and YouTube apps for iPhone, iPod touch, iPad and Android. The global event will come just two days after Coldplay's critically-acclaimed fifth studio album, MYLO XYLOTO (Capitol Records), hits stores.
"American Express Unstaged" brings together popular and iconic musical artists with renowned film directors. Coldplay will be paired with award-winning filmmaker and celebrated photographer Anton Corbijn (The American, Control). Known for his masterful use of black and white and striking imagery, Corbijn has been tapped to provide fans with a visually stunning digital viewing and in-venue experience. This will be the sixth installment within the "American Express Unstaged" music series and the first performance from a venue outside of the United States. The program has featured such recognized musicians as Arcade Fire, John Legend & The Roots, Sugarland, Duran Duran and My Morning Jacket.
Speaking from South Africa where the band is preparing for the "American Express Unstaged" performance with sold-out stadium shows in Cape Town and Johannesburg, lead singer Chris Martin said: "Anton Corbijn has been a big hero to us for a long long time so we're thrilled to be beaming this concert out to the world through his lens. We can't wait to share this experience with him and with all of our fans watching 'American Express Unstaged' around the world. It's going to be big."
Beginning today, American Express Cardmembers and music enthusiasts can find pre-show digital features and one-of-a-kind content that further blurs the line between an at-home and in-concert experience at www.youtube.com/coldplayVEVO, including the exclusive "American Express Unstaged" trailer.
Coldplay fans will be able to enjoy a special looped rebroadcast of the "American Express Unstaged" performance throughout the night, immediately following the livestream at www.youtube.com/coldplayVEVO. Following this rebroadcast, the full-length concert will also be available during a limited 48 hour window, via on-demand.
About Coldplay and its Upcoming Album MYLO XYLOTO
MYLO XYLOTO was recorded in London and produced by Markus Dravs (Arcade Fire, Bjork, Mumford and Sons), Daniel Green and Rik Simpson, with enoxification and additional composition by Brian Eno (U2, David Bowie). Coldplay - comprising Guy Berryman, Jonny Buckland, Will Champion and Chris Martin - has sold more than 50 million records worldwide and won numerous awards, including seven GRAMMY® Awards, six Brit Awards and four MTV Video Music Awards. The band's last album, 2008's Viva La Vida, charted at No. 1 in 36 countries, including the United States and the United Kingdom.
About "American Express Unstaged"
Coldplay's October 26th performance represents the sixth installment within the innovative music series "American Express Unstaged," which launched in the summer of 2010 in partnership with VEVO and YouTube. Bringing the in-concert and at-home viewing experiences to new heights, "American Express Unstaged" showcases some of the music industry's most breakthrough artists playing at landmark venues across the country, while tapping some of today's most influential filmmakers to direct the live-streams and using digital and social media to connect the online audience to the live shows in unexpected ways. "American Express Unstaged" has generated more than 40 million total streams for all five artists' performances.
About American Express Canada
American Express in Canada operates as Amex Bank of Canada and Amex Canada Inc. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Bank of Canada is the issuer of American Express charge and credit cards, with outstanding products like the American Express(r) Gold Rewards Card, and the American Express(r) AeroplanPlus(r) Gold Card. Amex Canada Inc. operates the Corporate Travel and Travellers Cheques divisions in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs 3,700 Canadians coast-to-coast. For more information, visit AmericanExpress.ca or connect with us at Facebook.com/AmericanExpressCanada and YouTube.com/AmericanExpressCAD.
About VEVO
VEVO is the world's leading all-premium music video and entertainment platform with offices in New York, London, Los Angeles, Chicago, Detroit and San Francisco. VEVO is available in the United States, Canada and United Kingdom through VEVO.com, Mobile & Tablet Apps (iPhone, iPod touch, iPad, Android, Windows Phone 7, BlackBerry PlayBook), Connected Television (Google TV, Boxee) and user embeddable video players. VEVO powers music videos on artist pages across Facebook, as well as syndicates to dozens of online sites, including AOL, BET, CBS Interactive Music Group (including Last.fm and MP3.com), Fuse.tv and Univision. Additionally, through a special partnership with YouTube, VEVO is accessible in over 200 countries, expanding the platform's reach around the globe.
About YouTube
YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally-created videos. Our mission is for YOU to discover and shape the world through video. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
| Contact: | Amanda Betti | Kathryn Perry | |||
| American Express Canada | High Road Communications | ||||
| 905-474-7903 | 416-644-2269 | ||||
| amanda.betti1@aexp.com | kathryn.perry@highroad.com |