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TORONTO, May 28, 2018 /CNW/ - Today, American Express Canada launches a new pop-up activation - the Live Life Experience - a unique art experience on Toronto's Queen Street West. The activation celebrates the company's new brand platform, titled "Powerful Backing: Don't Live Life / Don't Do Business Without It." It sees American Express backing local artists, as they bring to life the many things people are most passionate about, such as travel & adventure, dining experiences, entertainment and simply having fun.
Torontonians are invited to explore the space, be inspired and consider the moments that truly matter.
What: The Live Life Experience converts a 12,000 square foot, multi-level space into a custom and immersive experience for Torontonians to enjoy and explore. From entertaining, culinary, travel and play, each experience presents a unique view of the moments that make life worth living.
Who: The space, which is being launched with celebrity actor and producer Issa Rae, is brought to life by a collective of local artists, many of which have had their street art and interactive art pieces showcased across Canada and globally.
When: Media event with speaking remarks from Issa Rae and American Express on Monday, May 28; Open to the general public between May 31 to June 3 and June 7 to June 9
Time: Media event runs from 11:15am-11:45am; Open 12:00pm to 8:00pm on dates available to the general public
Where: 336 Queen Street West
Tickets: Complimentary tickets will be available as of May 28. For more information on tickets, follow American Express Canada on Twitter and Facebook.
Media Interviews and walkthroughs: For media interviews, broadcast opportunities and walkthroughs only, please contact meghan.edwards@northstrategic.com.
SOURCE American Express Canada
